Consumers are seeking out natural, organic and "clean-label" products. But what makes an ingredient statement "clean"? We've assembled a package of recent stories that explore this important consumer trend.
Readers can learn:
What ingredients some consumers are avoiding.
What kind of label and marketing claims resonate positively with this group.
Research that indicates 80% of consumers look for non-GMO claims.
How adding protein can still mean "real food" for your family.